Loved the insight on the article. Great job Jason and so agree with Janani – it annoys me to no end when authors write about India in a poor light without getting the facts straight, and take refuge in their right to creative liberty instead of admitting their mistake an acknowledging that there was no research or a fact supporting their work. When writing about a foreign country and their culture, an author must be as thorough as possible in their research.
Amazon India and the country’s ebook readers should be on your radar. Why? Sheer numbers and more. India has about 1.3 billion people, adding nearly one birth each second. Over 2/3rds of the population is under 35. It is also a nation embracing technology as you may know if you’ve ever had a technical support call for a computer problem.
“Yeah, but they mostly speak Hindi,” you might say. True, but English is the official 2nd language and dominates in higher education, national media, the judicial system and high-end business. English is extremely common in India with approximately 125 million speakers. The number of English readers is likely to be 2nd only to the United States and may become the #1 English reading nation in about a decade.
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